What I do
An entrepreneur, a content marketer, a writer and a podcaster: five pursuits, held together by a love for stories.
Many hats, one story
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01
Craftcart™
A handcrafted home decor, festive decor, wedding decor and gifting business. I laid its foundation in my late college years and have been growing it ever since.
- Home decor
- Festive decor
- Wedding decor
- Gifting
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02
Aprakriti
The handmade jewellery segment of Craftcart, bringing the same handcrafted spirit to pieces you can wear.
- Handmade
- Jewellery
- Craft
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03
Content Marketing
From an engineering grad to a professional writer: nine-plus years of creating content for brands, and finding the story behind every product.
- Content writing
- Brand storytelling
- Marketing
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04
Stories & Poetries
More than a decade of writing: stories, poetries and blogs on life lessons, observations and experiences, in English and Hindi.
- Stories
- Poetry
- Blogs
- Hindi
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05
Apravyakti
My podcast, where I voice my compositions and thoughts to share with you all, exactly in the tone and with the notion I've drafted them.
- Spotify
- Voice
- Storytelling