Aprajeeta Singh

Founder & CEO @Craftcart

Aprajeeta Singh

Hi, I am Aprajeeta.

Founder & CEO of the handcrafted home decor, festive decor, and gifting business – Craftcart™ and fashion brand – “Aprakriti”. I laid the foundation for this in my late college years and continuing with it since 2015. Alongside, I’ve worked as a Content Marketer & Content Strategist for brands for 8+ years.




I help businesses build relationships with their customers through the art of storytelling. I am indulged in several creative pursuits like writing stories and poetries, podcasting. Discovering and learning more creative and innovative sides of the new age business.


I run an e-commerce unit of handcrafted home decor & personalized gift items under the label Craftcart™ and fashion brand "ApraKriti".

Content Writer

I help brands market their offerings and connect well with their customers putting my writing skills and SEO knowledge at work. 


I host "Apravyakti" - a Spotify podcast, where I voice my compositions. If you need help with corporate voice-overs or storybook narrations, you can get in touch. 

किस्से, कहानियाँ, और कुछ वैचारिक बातें !

Writing is sort of magic that help me discover new perspective of my own thoughts. I put them in mould of imagination and my pen (keyboard at other times), to bring some fascinating stories and poetries to life.

On my podcast "Apravyakti", I voice my compositions and thoughts to share with you all, exactly in the tone and with the notion I’ve drafted them.


Here's what defines me

My Roles


CEO, Craftcart

Since 2019

Content Writer

Doing it for more than 8 Years now


Committed for all my life


Hosts "Apravyakti"

Here's what people say about me